In the early days of the internet, businesses used to treat their websites as online brochures. They posted some information about their business and waited for new clients to pour in. Those days are long gone. Your website is frequently the first impression that your audience gets from your company. Studies show…
If someone asked you to picture a logo in your mind, most likely it would be a simple logo design. Logos with a simple design tend to be memorable, eye-catching, and convey a clear message to their target audience. They cut through much of the surrounding clutter and provide people with a welcome visual relief. Thankfully, many brands are moving towards a cleaner design aesthetic.
Did you know that the brand colors of your business, tell your audience a lot about you? Colors have the ability to evoke emotions in people. Studies have shown that your brand colors can have a significant impact on consumers purchasing decisions. When your colors are in alignment with your brand personality, you will send the right message to the right audience.
When you brand your business, you need to go further than just creating a logo and business card. There is a huge difference between establishing a visual identity and creating a brand. Your brand includes, not only your visual identity, but your vision, values, and personality as well. To build a strong brand, you need to be consistent in everything you do while promoting your business.