CASE STUDY

Capital Street Advisors

Brand Development  / Logo Design / Website Design / Business Card Design / Stationery Design

CapStreet-Image.jpg

THE CHALLENGE

Gui Tepedino, founder of Capital Street Advisors, a commercial real estate company located in New York, asked White Box Design Studio to rebrand his business. His existing Wix website had a dated design that lacked engagement. He wanted a fresh new website to integrate his new brand with a more modern, simple, and stylish look. The site needed to be easy to navigate and attract his target audiences. 

 

THE SOLUTION 

We recreated the existing logo and brand identity, including business cards, stationery and Wix website, using a new color palette and clean fonts for a stylish and refined look. The existing website had busy background images making it hard to read the text. We eliminated them to make the text stand out. Now the design has a lot of white space making it easy to navigate, engage target audiences, and ultimately increase revenue. The simple website makes it easier for him to add content and PDF downloadable flyers. As he continues to grow his business, we will be recreating his marketing print materials to maintain brand consistency across all platforms. 

 

THE PROCESS

Logo sketches: Before designing, we did research on his industry and competition. We created a mood board. The more information we get, the more good ideas we can come up with. We sketched logo ideas and presented him with a few options. We simplified the existing logo graphic and used a clean font.

CapStreet-style guide.png

Brand style guide: We created a brand style guide that included a color palette and fonts for print and web. So, no matter who creates his marketing materials, the brand will remain consistent.

Business card with a new logo: Once the logo was approved, we created a few options for business cards. For contrast, the logo on the front was put on a solid background color, while the information was put on the back. And also we recreated a Microsoft Word letterhead template and email signature to maintain brand consistency. 

Wix website (before & after): We created a responsive website with a clean and modern look. We used a lot of white space to help highlight his message and calls to action. 


REVIEWS

Natsumi created my website from start to finish and I couldn’t be happier with the results. Her work is clean and elegant. She is highly organized in her approach. She maintains an agreeable schedule and is easy and enjoyable to partner with. Her design esthetic is quite elevated compared to other site designers I have worked with previously. I couldn’t recommend Natsumi more highly.
— GUI TEPEDINO, Founder, Capital Street Advisors

Interested in working together?